Tatra Trucks

For the Tatra annual report, we combined the themes of the brand's locality and the ability of their trucks to move in extreme terrain. Illustrations with contour lines refer to the surroundings of Koprivnice, the birthplace of the Tatra company. Subsequently, we developed this idea into the concept of the visual identity of the entire brand.

Client: NMDS, Art Direction: Martin Jedlicka

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